Questions & Answers

– Development Agency Zagreb- coordination of national and regional projects
– What makes city ”the smart city”?
– The value of EU membership aside of EU funding
– How to raise the economy growth in the Republic of Croatia?
– The problem of EU funding usage
– Consultant inclusion to projects
– EU as community of interest
– Self-employment initiation

Zagreb Forum represents the beginning of group action in the city of Zagreb in the area of creativity and development of the smart city concept.

Infolution – Evolution by Informatics

Infolution- Small software company focused on development of Internet applications and solutions, helping business operations and increasing efficiency.

Operating a winery is a very complex process with many questions in regards to the following:

1. Define the market – primary focus is on markets with no language barrier, with known laws and procedures; spreading to global market would develop in several phases
2. Define the customers – big and medium sized wineries
3. Competition – competition is great due to the fact there is an existing need on the market for the product; being a pioneer with brand new product on the market is very challenging and long lasting process
4. Sales – the most important activity. How to find buyers? Cloud applications have been chosen as main channel towards buyers.

By answering these questions, it is possible to create effective custom made solution for the company resulting in major business operations improvement and efficiency enhancement.

Transforming Innovative potentials into Creativity & New Jobs

Creativity – bisociation & autonomy; formal and informal co-operation
Creative industries -Vital sector and source of creativity
Regional innovation System (RIS)
1) Supranational level – EU framework
2) National Level – National Reform Program Plan
3) Local Level – Zagreb City
RIS within Zagreb- mainly result of specific projects and initiatives

– Innovative potential of smart specialization
– Specialization – precondition for using the European Development Fund
– Creative industry
– Government should work on connecting science and work sector
– Digital technology should be a part of innovative process
– Creativity should strengthen the culture of generating new ideas and capitalization of innovative ideas through the culture of innovative concept within certain location

Woodie – Creative Croatian – European Design

– Cremonese families Amati, Stradivari and Guarneri used woods from Croatia to build violins
– Combination of different wood usage
– Attention to details, aesthetic durability
– Vintage & modern elements within amplifiers
– Naming custom-made handmade amplifiers
– Old technology with innovative elements

Creative Industry Case: CITUS

– The goal of Croatian Chamber of Economy IT Association: Producing innovative ideas through logistical support for variety of institutions on different levels
– IT support system at the beginning of innovation process
– IT research & development process as costly challenge
– Intellectual property
– Microsoft recognition
– Natural User Interface innovative prototype

Design as the Initiator of Development

– Unplanned and chaotic development
– Examples of unplanned usage of available sources
– Croatian Designer Association helped to develop the Project of National Design Strategy written in 2007.
– Document is needed to specify the relation of Government towards design, with the goal of defining the relationship within three major areas: economy, public sector and education
– Design as an export product
– Public sector as a model and promoter
– Designer & client education through media and professional associations

Social Entrepreneurship as an Opportunity for Local Development

– Social entrepreneurship has been recognized as a possibility for local revitalization
– Rural communities are suffering from depopulation, high unemployment rates, increasing number of people suffering social isolation
– Institutional support needed for initialization of social entrepreneurship
– Neighboring countries within west region have implemented laws in regards to social entrepreneurship; Croatia still needs to develop similar laws and support system needed for quality entrepreneurial development
– Lacking institutional support, private sector have independently developed SEFOR association. Additionally, four regional centers have been formed together with CEDRA social innovation clusters
– In Zagreb, the first hub was formed modeled by British hub concepts
– By social entrepreneurship is possible to activate unused capital of community and its citizens, developing social potential through community potential of creativity
– By volunteering, revitalization of closed factories, abandoned industrial zones, unused land, foster, revitalization of rural communities it is possible to increase the quality of living, to lower unemployment and accomplish growth benefits

Governance for Success

Contribution to future development by various stakeholders
– Different measurements of corporations, public sector, academia, civil society etc.
– What is the common denominator, what are the shared visions, shared leadership of stakeholders, ownership and responsibility to deliver agendas? What is behind?
– EU is focusing on cross-border cooperation
– Different views on “smart city”/”knowledge city” dimensions
– Intersectional dimensions of urban, social and economic development
– EU being perceived as an enabler for the success. Success needs to be defined and good governance should lead towards it.
– Expected leadership from Croatia for the region
– Finances are ready for concrete projects

Kicking off Smart City Platform

– ”All politics are local”
– What is a smart city?
– New era of mobile phones has created a different conception of the smart city
– The city as innovation platform
– Conception of a city as a system of operating systems
– Moving from the old way of investing to a new way of investing
– Buying hardware and software from the same vendor is leading to ”vendor lock-in”; problem of depending on the same vendor’s creativity, change, new developments
– Moving to ”open procurement system”- hardware from one vendor and software from another, which opens the world of creativity and innovation to single greatest asset of the smart city-citizens
– Open application interfaces bring limitless opportunities
– The single easiest way for a city to start to be smart is to start to think ”open”
– ”Open data” – data about a city; the greatest resource the city has
– Implementing the clause ”you own the data” with the goal to open the system; it becomes a virtual progress where a smart city starts to make connections that matter leading to the ”platform of platforms”
– ”Smart city” as a city that’s paying attention to what it’s citizens care about enabling scaling of creative talent
– ”Smart city” as a platform to facilitate the scaling of creativity, innovation and entrepreneurship
– Providing scalability for entrepreneurs using the cloud
– Downloading apps customized for each city
– ”Smart city” – a city that uses open data, sees the city as the source of creative ingredients, sees the citizen as a source of partnership and sees innovation as a driver of growth

Having one system or not?

– Technopolis – where each student has it’s own virtual city working independently on the progress of the city
– The whole lecturing program is a case of one city producing ”the knowledge of the whole”
– Having standardized software makes everyone more cost effective on the market
– One system? Why not? That’s the question.